Do you know our segmentation tool can significantly contribute to the success of your campaigns?
The segmentation tool allows you to refine your data in order to target contacts that are more likely to be interested in what you have to offer! Read more……
How does it work?
After you have uploaded your new contacts list or chosen a previously saved list within adedge simply
Click the “+OR” box and from the pull down select the characteristic that you wish to refine; in the example shown below you can see the ‘mobile’ tab with a pull down arrow. If you click the arrow you will see all of the attributes (header titles) that were in your original uploaded contacts list – you can choose different attributes in order of importance and then use the filter drop down (the box to the right) in order to choose the most important characteristics. You can carry on adding different filters simply by clicking the “OR” box.
For example, let’s assume that your business is a travel agency with a database of 10,000 contacts. Your customers are spread throughout the UK. The customer list covers people who have bought a holiday before or just enquired about a destination. You have just negotiated a first come first served package of holidays with a resort in Austria (aimed at the 18-34 age group) but need to sell the holidays quickly in order to get the discount that they are offering. Using adedge’s segmentation tool you can improve the potential conversion of your contact list and reduce your total advertising cost by using the following filters:
- people who have bought a skiing package in the last 12 months
- people who have your loyalty card membership
- people in the age group 18-34