Safari Mobile (UK) Ltd., the international mobile and telecommunications services provider, are pleased to announce the launch of adedge, a powerful marketing communications platform that helps businesses create and deliver highly effective marketing campaigns. The product is developed in partnership with the University of Westminster’s Departments of Computer Science and Business School, funded by the Technology Strategy Board (a UK government agency).
Adedge is a fast growing marketing platform focused on an increasingly mobile world. It allows businesses to create amazing marketing campaigns at the flick of a switch for any device, obtain deep insight into customer behaviour, thereby achieving greater customer loyalty and business success.
As a self-service online platform, adedge is easily managed by business customers through its intuitive user interface and supported by state of the art tutorial resources. Once logged in with the adedge account, customers can create marketing campaigns via SMS, Email, and push notifications, using a variety of devices including desktop, tablets, and smartphones. Adedge features include multi-channel marketing capability, intelligent data management systems, easy to use reports and analytics. As a result, campaigns carried out with adedge are highly targeted, personalised, responsive, and measurable.
“In partnership with Safari Mobile (UK) Ltd the Westminster Business School and the Department of Computer Science at the University of Westminster are collaborating on a Knowledge Transfer Partnership project ‘adedge’ to develop cutting edge marketing technology aimed at fulfilling the Company’s strategic goals”, said Graham Megson, Pro Vice Chancellor Research and Knowledge Exchange, University of Westminster.
Safari Mobile (UK) Ltd is a trusted partner of leading brands and agencies in over 17 countries as their first choice mobile search and marketing partner, achieving unparalleled conversion and value generation from mobile devices. “We are confident that the launch of adedge will generate tremendous opportunities for business customers across a variety of sectors, and thus benefit consumers by providing relevant products and services when and where they need them,” said Garry Pattenden, Commercial Director of Safari Mobile (UK) Ltd.
N.B. adedge is a wholly owned brand of Safari Mobile (UK) Ltd.